The most accurate and updated source of the sectoral communication; AİMSAD Magazine is 3 years old …
Not only being followed by the woodworking machines sector but also by all sectors which are Indirectly related with machine AİMSAD Magazine has been the most accurate and updated news source of the sector with Its successful publishing which Is being made for 3 years. Gürkan Necipoğlu, Ahmet Yesari Yerli and Münevver Çiloğlu who are the current members of AİMSAD’s Press Publishing and Presentation Committee and the Publishing Consultancy Board Members of the AİMSAD Magazine explained us the publishing story and the objectives of this magazine which shall continue to be the voice of the sector with Its attractive content and the point where the magazine Is currently at.
AİMSAD Magazine Is 3 years old now … Being published uninterruptedly In every 2 months since Its July -August 2015 Issue, AİMSAD Magazine has converted Into a printed publishing platform which Is Indeed the voice of the sector with Its news and articles for last 3 years and where the members are able to know each other and get Information about their activities. Not only being followed by the woodworking machines sector but also by all the sectors which are Indirectly related with machine, In AİMSAD Magazine, so far, Interviews were made with the authorities of 70 company, " World Tour" section was published In which 29 different countries were handled, 18 cover page news were published where the sector and Its sub-branches were discussed, 18 travel articles were published In which various provinces of our country were examined, furthermore hundreds of articles which are entirely related with the sector were written .
To talk about AİMSAD Magazine, where various news took place In which the magazine's events and activities are Included for 18 subsequent Issues, we leagued together with Gürkan Necipoğlu, Ahmet Yesari Yerli and Münevver Çiloğlu who are the current member of AİMSAD’s Press Publishing and Presentation Committee and AİMSAD Magazine's Publishing Consultative Board. Talking about the publishing story and objectives of the magazine In detailed manner, these members Informed us In detailed manner about how the content of the magazine Is being prepared, the publishing principles, the point where the magazine Is located at currently and the plans for the future.
I wish to Initiate our Interview by asking you the publishing objective of the magazine first as a member of the Publishing Board. How and when the Idea of publishing the AİMSAD Magazine existed? What were the basic objectives of publishing a magazine?
Gürkan Necipoğlu: Since the primary meetings of AİMSAD Board of Directors, It remained on the agenda to Issue a magazine. But Mr. Ahmet Yesari, I and one of our friend who Is not a current member of the board objected Intensively against this Idea stating that" Is our job to Issue a magazine ?".Our association was new. There were some works which were required to be made primarily such as to establish the association over a frame, to figure out the rules, to fulfill the necessary works. When this Issue was brought to the agenda again, than we said that “there are professionals to get engaged In Issuing a magazine, let's talk to them and receive an offer, If necessary we may determine the content In this respect." We thought that we should establish a consultative board, they may publish a magazine within the scope of the principles which we would determine as the consultative board. We received work offer from 3 different companies and held meeting. When we saw the prices and offers we thought that we should publish the magazine. We made a feasibility study. How much does It cost to publish such a magazine? Can we afford this cost? We were appointed as member Into this committee thus we started to work. But we developed a principle while doing this which was; If we would publish this magazine It should be the face of our sector rather than our association. Thus specific principles should be followed and the publication should have been established over some specific principles .
Ahmet Yesari Yerli: Our General Secretary has a very Important role at the stage of publishing this magazine. He encouraged us a lot. “ There Is a good team to establish the Infrastructure . We can do this easily with this team. You can work as the consultative board" he said . It Is different to act a s consultative board or to Issue a magazine. So, I can not say; we are publishing this magazine". We are really acting as the consultative board of this magazine. People who are preparing It are the ones In the back plan. They work hard and are doing great job. We only lead them as acting with the capacity of the consultative board. We say ‘we wish It to be in this manner " and we check what has been done. We say ; ‘It would be better to do this " and we leave them to do their job. Meanwhile the meal has been cooked. We are making the food list and check the taste. They are coking the meal. Finally, In case any tasteful meal exists therein we are the one who make the list and taste It. They are the cookers .
Gürkan Necipoğlu: Giving the recipe Is different. You give the same recipe to 100 different people, but 100 different meal comes out which give different taste to 100 different jury member. This Is quiet subjective. While publishing ther magazine, we said; "our objective In the beginning should not be obtaining profit. Because we are new In this business. W have never acted as Press and Media Consultative Board so far. We will learn how to do It. Therefore, nobody should expect to gain profit from this business. We aim to make this magazine attractive In this sector and to bring It a source of content. WE should attach Importance to quality first. Thus we should not expect to gain profit and to earn money". However, If I do not remember wrong, by the end of the 3rd year, we will have closed the costs of the magazine with a serious amount of profit. This naturally has been achieved by the support of our members. Thank them that they have never abstained to give advertisements.
Ahmet Yesari Yerli: That Is the decision of the Board of Directors. They are not expecting us to make profit. They also accept a specific amount of loss too. Because this Is our presentation face. No pressure. Finally, we make profit anyway by the end of the year thanks to our members. Besides, a reasonable and satisfactory magazine Is being published as well.
Gürkan Necipoğlu: In fact, rather than profit, existence of a satisfactory magazine Is more Important for us .
As far as I understand, this Is not only your opinion. Can we say that the magazine Is appreciated In the sector?
Gürkan Necipoğlu: I should not say so obviously but but finally whatever you do, you are receiving advertisement for these actions. Whether the magazine consists of 100 pages or 50 pages, when you consider a magazine which Is open for advertisement, than commercial profit exists therein. Even we do not follow profit, the enterprise which Is giving advertisement to this magazine follows to make profit. Naturally, advertisements are given to the magazine for support purpose but they also expect an commercial benefit as well. Not for Inviting the customers directly but there are some companies which consider that; “ I am well known trade mark, I should give advertisement for prestige purpose". From this point of view, we have some companies which give advertisement fully from the 1st page up to the 17th page. During this process, there are some companies which add our advertisements. If new companies are giving advertisement Increasingly It means that this magazine has reached a specific point and accomplished so that the companies who are giving advertisement are getting what they expect. Besides, something happened which I really liked. Advertisements were begun to be given by other companies which are not taking place in the sector but they relate to the sector directly. In this Issue we have advertisements given by 3 different companies, global trademarks worldwide. We hope this will Increase which will bring our magazine to different places, I hope.
What are the publishing principles of AİMSAD Magazine as a preferred and appreciated magazine ?
Ahmet Yesari Yerli: First of all, we are a magazine related to woodworking machines thus we want that the main subject of the magazine should be Involved In this machine. Besides the products of the machine, we wish the magazine to get focused on the machine. We have obligatory rules. News and articles should have no political content and should be Impartial. No religious leading should exist. No sportive leading should take place. Special day and cases should take place which are our common values. We are Impartial. This rule Includes the scope of the cover page and political preferences of the people whom their opinions are taken as well. WE do not want the political preferences to come to forefront. We respect every opinion naturally. But our magazine has a unique ambiance. We want It to be an apolitical magazine ,based on technical content and a magazine where sectoral problems are being discussed. There exist already a lot of political magazines In Turkey. People who wants to read them are already reading them. Our magazine Is not aiming to give a political message but desires to be followed by the people who want to get Information about the sector. There are various persons In the Board of Directors who have different political views, which Is Indeed very natural. We do not gather around the table for our political views but for our common benefits and we are working for this .
How do you determine the content of the magazine ?
Ahmet Yesari Yerli: We have already figured out the principles. In fact, the content has occurred automatically after the first Issue of the magazine was published. The magazine has automatically found Its way. We heard a very nice artistic event, we said "should we write It and by that moment we create our artistic events page. Alike, we may open our pages to new Ideas and we may change our direction.
Gürkan Necipoğlu: We have a cover page subject In every Issue. While we are preparing the scope of our cover page, we consider our sector as the basic point. Besides the woodworking machines main sector, we also dwell on the branches. Woodworking has Its own branches. We heard a very nice artistic event about trees , we said "should we write It and by that moment we create our artistic events page. After cutting the tree from the forest, bringing It to a round timber Is also a branch of this sector. Making an office furniture or baby furniture , both are various branches. We wished to dwell on a branch of woodworking process In every Issue. We as the woodworking machine and sub-Industrialists handled the capacity of the woodworking In that branch. How much of the machines being produced are appealing to that? How much of them Is national and how much of It Is being supplied from the domestic market? How much of It Is Imported? We are replying these questions within the scope of our cover page news. At the same time, we thought that In every Issue we should give place to our provinces one by one. We deal with what Is being done In that province In terms of woodworking process and Its sub-branches. We saw that besides the province we should also get focused on the countries as well. Besides the economic and social properties of that country, we also examine Its place In terms of woodworking machines sector. We are transferring the data relevant with Import- export which that country has been making with our country and we are discussing that country's trade. Besides, we are making Interview with an official within the scope of the sector which takes place on our cover page. We wanted not to do this unconsciously. For example, In this Issue If we shall discuss the baby furniture, we are Interviewing with an Important authority In Turkey within this sector and we give place to his Ideas and Information In our magazine. An Integrity has occurred automatically where a subject Is being discussed from the cover page up to the city, from the country up to the cover page Interview. When we discuss the baby furniture sector In our cover page ; we are creating an Integrity In which the following questions are taking place.. Where is It In the world, In Turkey? What does the manufacturer think about ? What Is the current situation of the machine sector? This does not happen In every Issue but we are trying to do It as far as possible. We put specific and private contents In specific days. In fair periods, we certainly do this. For example, In March, we Interview with a woman professional manager or employer In the sector, considering the Women's day.
Ahmet Yesari Yerli: We have a section named; ; ‘Ageless Trademarks ’ .
Gürkan Necipoğlu: Yes we have. In the sector, we are working on two different company as manufacturer according to Its historical background. We are trying to make the content of our travel article to match with a specific day In the history. In May, we worked on Samsun, and In March we worked on Çanakkale. As a summary, we wished to Issue a magazine which does not Include advertisements In Its 280 pages within totally 300 pages like Elle, Vouge, but only few news are taking place, Instead we wanted to prepare a magazine In which the sector Is being discussed and sectoral advertisements are taking place therein. Not written but we have a secret consent In this respect which is ; we shall never Issue a magazine In which one more of the half of the pages would Include advertisements. If the Issue Is totally 200 pages, than only 99 pages will Include advertisements and the remaining part should Include content, to avoid an advertisement dominant Issue. People who takes the magazine on his hand should not say ;" there are no news ”.That's to say, reader should see advertisement among the news not the news among the advertisements.
Can we say that the magazine has been the unique source for those who wish to receive Information on the sector ?
Gürkan Necipoğlu: We should not say ‘yes It has been so"’ but let's say; “we are attempting to make It so ". Lucky we, If they appreciate It.
Ahmet Yesari Yerli: We also provide the people acting In this sector to know and meet each other. This Is one of our purposes. I have known nobody In this sector since I took charge In this association. Nobody knew me either. We have been coming together for our limited number of commercial relations. Nobody knew each other. People began to meet each other with the occurrence of this association. Although people met each other upon the events of the association, It was quite limited. The magazine broke the walls. Magazine Introduced the people acting In this sector with their photographs and personalities through there issues which are being distributed to 3 thousand 800 different points. It made people to see each other. Our target herein Is that we should Introduce 3 thousand 800 people to each other. We are trying to do this In the " Sector's Voice " and " Ageless Trademarks" sections.
Have you reached a success as you planned In the beginning of your publishing process ?
Gürkan Necipoğlu: We also wonder It . We should control us ; are we doing our work right, If not, we should correct ourselves. We made a questionnaire which consisted of 5 questions. They were not so detailed but they were basic questions such as; Are you able to find what you are looking for? Do you consider lacking points In the content? Furthermore some suggestions took place therein. Results were satisfactory .
Can we say that the association members protected the magazine ?
Ahmet Yesari Yerli: Exceedingly. The most obvious Indicator Is that although we took a risk of loss, the magazine Is making profit right now. Magazine Is making profit with the advertisements. We have some advertisements coming out of the sector. First, It provides sectoral communication.
Are you making comparisons with other sectoral publications ?
Gürkan Necipoğlu: In fact, there are no various publications In our sector. I believe our magazine Is the newest one. But It has become a good magazine with Its principles. Naturally, It Is an association magazine and Is not competing. Thus, we are progressing and we are seeing their existence and successes.
What are your opinions as the new blood of the Consultative Committee Ms Münevver?
Münevver Çiloğlu: First of all I see that the magazine Is sticking to Its principles and Is aiming to protect Its Impartiality. The approach “If we break a rule for one time It will come again but we should not break It event exceptionally" affected me very much. I take charge in Consultative Board but I am already new. It will make me to see the facts different. I hope It will continue like this. The magazine should continue as loyal to Its values, adopted Itself to Its sector and get focused to It accordingly .
Ahmet Yesari Yerli: There are some other magazines apart from this one. We check them. I am not sure how objective I am but our magazine seems better and nicer than the others. Every mother thinks her own gosling Is a swan. But what we see there have been our own principles I can say. I am getting bored to read If I see so much advertisements. I stop reading If I try to find the news among the advertisements. Then you say that our magazine should not be such kind. You take a magazine, but when you see some political directions, than you stop reading. You think that the Information I will receive from that magazine may not be objective. We take and bring something Inside them which we see beautiful. But our magazine seems better and nice .
I want to draw attention to a specific point during the preparation of the magazine. We are making meetings and making decisions for the publication of this magazine and we Implement those decisions. Board of Directors has an outstanding support here. It should be stated herein. Board of Directors do never Introduce any limitations on us except creating the principles In this respect and It supports us financially which enables us to work very comfortable. We feel their support. WE thank the previous and current members of the board of directors for their support. " God bless your hands" was the only comment we received so far. .Some points have not been appreciated by someone but they have not mentioned It. We pay attention on a specific Issue while preparing the magazine. We are a group which consists of both the manufacturer and Importers. For this reason, In fact It Is very natural that conflict of Interests may occur between the members. While preparing the magazine we are trying to consider It as well, so that we should not support one party. We are attempting to be Impartial herein as well
Do yu have any message to your members for the magazine …
Ahmet Yesari Yerli: They should support us more and give more advertisements and they should indicate their opinions as well.
Finally I want to ask to Ms. Münevver, do yu have recent plans about the content of the magazine ?
Münevver Çiloğlu: Strictly speaking, we should continue by taking the sector under examination In terms of sections for the new subjects to be discussed and In line with our acceptable principles. We also follow up the agenda. Apart from It, we shall expect to receive our readers' comments for the Innovations .
“ We tried to publish a magazine which Include not few advertisements but various advertisements which are processing a single sector. We have a secret agreement at this point which Is; the advertisements shall not exceed one more page of the half of the total pages. If the magazine consists of 200 pages, than 99 pages shall Include advertisements at most. Remaining part of the magazine shall consist of content so that the advertisements should be prevented to be dominant. We are Implementing this to avoid the people from saying; " I examined the magazine but no news Included". That's to say people should see advertisements among the news not the news among the advertisements”
Being followed not only by woodworking machine sector but by all sectors which are Indirectly related to this sector, In AİMSAD Magazine today, so far, Interviews were made with the authorities of 70 company, " World Tour" section was published In which 29 different countries were handled, 18 cover page news were published where the sector and Its sub-branches were discussed, 18 travel articles were published In which various provinces of our country were examined, furthermore hundreds of articles which are entirely related with the sector were written.
” We also provide the people acting In this sector to know and meet each other. This Is one of our purposes. I have known nobody In this sector since I took charge In this association. Nobody knew me either. We have been coming together for our limited number of commercial relations. Nobody knew each other. People began to meet each other with the occurrence of this association. Although people met each other upon the events of the association, It was quite limited. The magazine broke the walls."
“The magazine Is sticking to Its principles and Is aiming to protect Its Impartiality. The approach “If we break a rule for one time It will come again but we should not break It event exceptionally" affected me very much. I take charge in Consultative Board but I am already new. It will make me to see the facts different. I hope It will continue like this. The magazine should continue as loyal to Its values, adopted Itself to Its sector and get focused to It accordingly .